Algomarketing opens ‘Centre of Evolution’ in Lisbon to develop 200 AI-enabled marketers in tech roles

Algomarketing has announced the launch of its Centre of Evolution (CoE) in Lisbon, Portugal – a new hub designed to develop and embed 200 professionals into AI-enabled marketing roles across the tech sector over the next two years.The Centre is built around a simple idea: the best way to build AI capability is to apply it to real work. Marketers based in the Lisbon hub will support live marketing programmes for technology organisations, using AI tools and automation as part of day-to-day delivery.

Algomarketing has already begun recruiting for more than 40 roles in the first phase of the programme, with a further 50 expected by the summer. This is expected to scale to 200 roles over the next 24 months, supporting a range of global technology organisations. The company’s current clients include the likes of Google, Zoom, Stripe, and Reddit.

Professionals joining the hub will work across a range of marketing roles, from junior to senior levels. Alongside their day-to-day responsibilities, they will receive structured enablement to help them use AI confidently and responsibly in their roles, including practical tool training, guided support to improve ways of working, access to playbooks and templates, and pathways to earn relevant industry credentials.

The launch comes at a time when organisations are accelerating AI adoption, but many still struggle to find people with the experience needed to apply it in everyday work.

A recent IDC Analyst Brief estimated that more than 90 percent of global enterprises will face critical AI skills shortages this year. The analysis also found that only around one in three employees have received AI-related training in the past year, while half of employers report difficulty filling AI-related positions.

Yomi Tejumola, Founder and CEO of Algomarketing, said: “Many organisations have access to powerful AI tools, but they’re still missing the practical capability to use them consistently in day-to-day marketing. Our CoE is designed to close that gap by developing AI-enabled marketers through live delivery.

“By combining real campaign execution with ongoing enablement, the CoE helps marketers build skills that stick, and gives organisations a scalable way to strengthen delivery as the nature of work changes. We’re excited to welcome the first cohort and expect demand to grow as more businesses move from AI experimentation to real operational use.”