No matter what business you’re in, it is essential to have a website. When people are looking for a particular service, the first thing they will do is go online and search for it, so to be credible, you need to have an online presence. Potential customers want to check you out and if they search for you and you’re not there, they’ll move on to someone else.
Your website is almost your shop window – if not more important than your shop window. It is the place where you can show your target audience and your customers what you can do. Your website acts as a portfolio or a showroom of your work; it is a place where you can display testimonials from other customers, demonstrate the products and services you offer and provide any advice and answers to FAQs all in one place. It’s also the only place you can host your own blog which adds that extra touch for your customers and helps you to get a good ranking on Google.
You can use your website as a place to promote other online pages such as Facebook, Twitter and vice versa. It is also the best place for you to be gathering data, as you can advertise your monthly newsletters and ask customers to sign up to receive them as well as to inform them of your latest deals and discount codes.
It is no good just having a website though, it is something that needs to be kept up to date with all branding regulations and business location as well as continually adding new content to keep it relevant. Your site will also serve as somewhere that customers can gain a quick response if you include frequently asked questions, and it is also a great way to avoid paying labour costs and phone bills by having this as your first point of customer service. You should also offer to direct any other queries to your business email.
Most customers want to be able to have a look and find what it is they want within 30 seconds, any longer and they get bored and move on to one of your competitors – so it is imperative to ensure all of your pages are clear and straight to the point. Effectively, the content that’s on your site serves as an additional sales person, helping customers get the information they need and convincing them of the benefits of your products or services.
Your website and your social media pages are live and accessible 24 hours a day, seven days a week and 365 days a year, so don’t just leave it sitting there. Thousands of people could be looking at it, so you need to look after your website, keep it up to date, use keywords and continue developing it. When you have written a blog, post it on social media and continuously put your brand and your offering out there for people to see. If you don’t have an in-house developer, then you can outsource this.
Your website, your front window will no-doubt make you money, so make sure you invest in it. Spending a lot of money on your website is worth it as it is a place where you can showcase pictures, videos, links and information to your audience instead of trying to fit all the information you can onto an A5 flyer. Your website is the main face of your brand online, so it is a quality investment.
Today your website is the backbone of your business, supporting all of your digital marketing efforts. It doesn’t matter what industry you’re in either; if you have a construction company, you need a website, if you own a hairdressers, if you’re a music teacher or a personal trainer, you need a website. There are tonnes of Personal Training website Ideas, more than you might think and it is essential that you get creative and realise the potential of a website.
Sales are essential to every business, without them you wouldn’t have a business, and by having an online presence through your website, you can reach more consumers. The more consumers you reach online, the more opportunities you have to make a sale. However developing a website doesn’t automatically bring paying customers to your business but through search engine optimisation of your website, you improve your chances of bringing in more qualified leads who are more likely to make a purchase. Not only does a website help you increase your sales opportunities, but it also increases your availability to make sales. With a site, you can sell your products and services around-the-clock, and you don’t have to be actively engaging with leads constantly because they can get the information they need from your site.
Professional web design should include simple navigation so that it’s not difficult for visitors to find what they’re looking Navigation menus should be clear and straightforward, helping visitors find what they’re looking for in just a few moments. It should also have an attractive design and
should be engaging, using colours and images that align with your brand while also being pleasing to the eye. A professional website needs to have a balance between attractive design and content that’s easy to read and quick to load. Your site needs to be full of helpful content, which is informative and can help visitors better understand your products and services. It also needs to emphasise relevant keywords that your consumers might use to find brands like yours online. The structure of your site and content both need to be optimised for search engines like Google and it also needs to have fast site load times as if it doesn’t load within a few seconds, visitors may be inclined to leave.