PRNEWS, a platform for paid media placements, and Surfer, a platform for content optimization and AI visibility, have launched an integration. It lets Surfer users go from seeing which publications AI tools cite to buying a placement on those publications.
More and more people now start their research by asking ChatGPT, Gemini or Google AI Overviews instead of scrolling through search results. These tools build their answers from sources they trust, and those are often established media outlets. This raises a new question for brands: are they mentioned in the sources AI relies on? A brand that is missing from those publications is likely to be missing from the answer too.
Surfer’s AI Search Analytics shows which domains and pages AI models cite most often in their answers to each prompt. It also flags highly cited sources where a brand is missing or mentioned negatively. Until now, though, users had to find their own way onto those publications, usually through time-consuming outreach.
That is the step the integration adds. When a publication cited by AI is available on PRNEWS, Surfer now shows its placement formats and pricing next to the source data. From there, users go to PRNEWS to order a placement.
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Subscribe“PR and marketing have changed. A brand used to need strong search rankings and some press coverage. Now it also needs to be present in the sources AI uses to form its recommendations. Surfer shows marketers which publications those are, and PRNEWS gives them a way to get featured there,” said Alex Nigmatulin, Co-Founder and CINO of PRNEWS.
“Our users already see which sources AI relies on. Now, with PRNEWS, the next step is just a click away,” said Paulina Kaleta, Acting CMO at Surfer.
About PRNEWS
PRNEWS is a platform where businesses can buy paid placements across a global catalog of more than 107,000 online media outlets in 175 countries. More than 12,000 companies use the platform to compare publications by audience, SEO metrics, pricing and placement terms, and to plan media campaigns across multiple markets from a single dashboard.
About Surfer
Surfer is a platform for content optimization and AI visibility. Its tools help businesses and marketers understand how their brands and cont
