How London Aparthotels are Becoming the City’s Best Kept Secret for Creatives

The creative industries generate a phenomenal amount of money for the UK: London’s creatives alone add £35 billion per year to the economy, and yet very little of this finds its way to the bottom of the heap, where the young, inexperienced and hopeful talents of tomorrow are just beginning to forge their destinies. And yet, creatives need to spend time together, immersing themselves in the tried and tested artistic practices of the successful artists who have made it – and made it to London. But where is a ‘starving artist’ to live in the capital while they learn the tools of their trade and begin to get a foothold in the cutthroat business of early career creativity? The answer might be aparthotels.

Why an Aparthotel?

When it comes to accommodation in London, it tends to be incredibly expensive or guarded fiercely by those in the know. Hotels – even the budget options – tend to be out of the range of most people, and long-term rentals are fiercely competed for and often snapped up in seconds when they go onto the market (which is rare). Aparthotels, fully furnished and equipped flats, available for short-term rentals ranging from a few days to several months, can be an excellent solution. The rate per night is lower than usual accommodations, and if you go with friends the cost per person can be remarkably low. The beauty of a serviced apartment is that you get all the advantages of your own home: kitchen with cooker, your own keys to come and go as you please, and much more privacy than you would get in a hotel or Airbnb, while being in the perfect place to get your creative career off the ground.

Stay Close to the Heart of the Arts Centre

And that is the true beauty of aparthotels. You can find reasonably priced accommodation in the heart of London’s thriving arts and culture scenes, filling you with inspiration and surrounding you with artistic mojo and determination that might be lacking at home. If you are a sole creative among many other non-creative folks, it can be, literally soul-destroying: creativity thrives on the company of other creatives, as you inspire each other to ever greater heights than you could possibly manage alone. If you are looking to set up a temporary home away from home with two or three other creatives, you can book here, and let your inner artist get learning from the best in the UK.

Pain Is Necessary for Art – But So is a Safe Space

You may have heard the saying that ‘we must suffer to make good art’ – and it does have some truth to it: without being tempered by life’s knocks and bumps it is hard to make meaningful empathic art. Far more important to the artistic temperament is the fact of having a safe and affordable place to live while creating – even while enduring those tempering experiences. Too much pain or suffering can actually stifle creativity, which is definitely not desirable.