London, 17 August 2026 — EBM Newsdesk Analysis — By Nick Staunton
German companies have sharply reduced investment in the United States, offering one of the clearest signs yet that Donald Trump’s trade policies are beginning to influence long-term corporate decisions on both sides of the Atlantic.
German direct investment into the US fell to €4.3bn in the first half of 2026, almost two-thirds below the level recorded a year earlier and the lowest first-half total since 2023, according to calculations by the German Economic Institute, or IW, based on Bundesbank data. Compared with the same period in 2024, investment has fallen by almost 80 per cent.
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SubscribeThe figures are striking because the US has spent years attempting to attract more European manufacturing and capital. German groups remain deeply embedded in the American economy, but the latest numbers suggest that companies are becoming increasingly reluctant to commit fresh money while tariff policy and the future of transatlantic trade remain uncertain.
That hesitation comes as Brussels is already pressing Washington to remove tariffs from around €150bn of European exports, illustrating how quickly the economic relationship has shifted from expansion towards negotiation and risk management.
New Investment Is Being Put on Hold
The distinction between existing operations and new investment is important.
German companies already established in America are not abandoning the country. IW found that reinvested earnings and intra-company lending remained unusually strong during 2025. Companies that already have profitable US businesses are continuing to put some of those profits back into their American operations.
What has weakened is the appetite for new equity commitments.
Before the pandemic, German companies invested an average €15.8bn during the first six months of each year in the US — almost four times the level recorded in 2026.
That represents a significant change from only a few years ago, when German businesses were preparing ambitious US expansion programmes. Earlier surveys of German companies operating in America showed overwhelming expectations of further investment and workforce growth, underlining how dramatically the environment has changed.
The Trump administration’s tariff strategy is central to that shift. Washington has used import duties as leverage across a range of trade negotiations, while Europe has faced repeated uncertainty around automobiles, industrial goods and other strategically important exports.
Germany is particularly vulnerable. Its economy remains heavily dependent on industrial exports, especially automobiles, machinery, chemicals and engineering products. EBM has previously examined how higher US automotive tariffs threaten Germany’s industrial model, with manufacturers forced to decide whether to absorb tariffs, raise prices or move more production closer to American customers.
Trump’s Investment Paradox
There is an irony at the centre of Washington’s strategy.
Tariffs are partly designed to encourage foreign companies to manufacture inside the United States rather than export into it. But if companies cannot confidently predict future tariff rates, trade agreements or investment conditions, uncertainty itself can discourage the very capital expenditure policymakers are trying to attract.
Europe has already agreed to a major investment commitment as part of its broader trade arrangement with Washington. The EU deal included a pledge involving $600bn of investment in the United States, although how that figure translates into individual corporate decisions remains an important question.
At the same time, trade tensions continue to spread. Recent US measures targeting goods linked to forced-labour concerns have added another layer of complexity for international companies, as EBM reported in its analysis of new US tariff measures affecting dozens of economies.
Europe is consequently facing competing pressures: companies are being encouraged to invest in the US to protect access to the American market while governments simultaneously want more capital invested at home to strengthen European competitiveness.
That tension is particularly acute for Germany.
Berlin Is Rethinking Its Trade Model
Germany traditionally acted as one of Europe’s strongest advocates of open markets, reflecting an economic model built around global exports. That position has begun to change.
Berlin has moved closer to France in supporting a more assertive European response to international trade pressure, a shift EBM examined when Germany backed a tougher EU tariff strategy.
The change coincides with Germany attempting to rebuild its own investment base. Berlin’s enormous infrastructure and defence spending programme is designed partly to revive domestic growth after years of weak investment and industrial stagnation. That has also become an important theme for European markets, with investors assessing whether Germany’s €500bn spending programme can revive European industrial growth.
European companies more broadly continue to invest, but uncertainty remains one of their largest constraints. The European Investment Bank has found that geopolitical and trade tensions are increasingly influencing investment decisions even as European businesses continue spending on technology and the green transition. EBM previously examined that resilience in its analysis of European corporate investment and the widening competitiveness challenge.
The Bigger Question
The collapse in German investment does not mean corporate Germany is walking away from America. The US remains too large, profitable and strategically important for that.
But €4.3bn tells a different story from the enormous investment promises dominating political announcements.
Companies ultimately allocate capital according to expected returns, stability and risk. If German businesses increasingly believe they cannot predict the rules governing transatlantic trade, delaying a new factory or acquisition becomes entirely rational.
That may be the unintended consequence of America’s tariff strategy.
Washington wants European companies to invest more in the United States. For the moment, some of Germany’s biggest businesses appear to be responding by waiting instead.




































