Coronavirus is proving challenging to businesses all over the world, but if you want to give your company a fighting chance of weathering the storm and coming out the other side in decent shape, there are a few things you can do…
Automate your lead process
If your lead process isn’t already automated, now is the time to sort it out. Should you need to sell even more products due to a dip in the economy, it will be far easier to do so when your lead generation process is automated. Using tools like LeadBox is like multiplying your staff by 10 even 100 times, for a fraction of the cost, and during these uncertain times, it is the best way to keep things rolling so get on it now.
Communicate with your clients
If you don’t have any clients, you don’t have any business, which is why now is the time to increase communications rather than letting them drop off. It might mean a few difficult conversations but talking to your clients about how THEY have been affected and what you can do to help will keep your business fresh in their mind, so that they are more likely to come back to you when things blow over. You may even be able to negotiate a deal with them that keeps them on board right now. So, give them a call, send out surveys, offer price relief on your products and services and do what you can to keep your customers.
Start your own delivery service
If you run the kind of business that sells essential items, now might be the time to think about branching out into deliveries. By keeping everything in-house, you can ensure that your customers are kept happy and your costs are kept in-line. Yes, this might mean you need to take out commercial vehicle finance, and you might have to hire a driver or two, but if your stuff is in demand, this could be an investment well made. Sometimes you have to speculate to accumulate, even when times are tough.
Concentrate on copywriting
More people are in lockdown, which means they’re going to be spending a whole lot of time online. This means that you need to really concentrate your efforts on creating copy that is interesting, informative, educational, and most of all, shareable. Use that extra online time to your advantage by creating content that people want to read and you will be able to attract a large audience, which should result in many more conversions for your company.
Double down on existing markets
Now probably isn’t the time to chase new customers. Instead, you should be doubling down on the markets that have already served you well. They are the people you know are already interested in what you sell, so it will be far easier to convince them to keep spending in uncertain times than it will to attract new people to spend their cash with you when they don’t know how this whole crisis is going to play out.
Good luck, keep washing your hands!