here are a lot of resources around the web which talk about branding and the work which can be done to create a brand for yourself. People have been working in this field for centuries, with the earliest brands being simple shapes which would make it easier for people to distinguish a craftperson’s work. Nowadays, though, this field has become a lot more complex, and this is something which business owners need to be on top of. To help you out with this, this post will be exploring a seemingly simple element of your brand; recognisability.
Consistency
To begin, it’s time to talk about consistency. While it may seem obvious that your branding needs to be the same across different platforms for people to recognise it, this goes a lot further than the images you use. The text and information you present also needs to be consistent, and this is something which small businesses often fail to achieve. You need to keep on top of everything on the graphic design side, from the original design process of a logo to the printing spray dampening system used to make sure it looks good “in the flesh”. It is vital to have full control and a cogent plan from start to finish. You can set rules for yourself which will make this easier, while also following from other companies as an example. Intel, for instance, used the same tagline for more than two decades, and just about everyone has heard the phrase “Intel Inside” enough to recognise it.
Uniqueness & Clever Imagery
The best logos are always those which represent a company or product without having to use words to describe them. For example, Microsoft Windows has always had a small picture of a basic window as its logo. While this can consist of anything as simple as four squares, people across the world recognise this logo, and this is partly thanks to the uniqueness and clever imagery it draws upon. You don’t have to be a great artist to make something stand out like this. Instead, as long as you have an idea which no one else has used before, you should be able to create something truly unique for your business.
Ubiquity
Finally, as the last area to consider, it’s time to think about how much people see your brand. Ubiquity is one of the best ways to make something recognisable, with brands which are able to spread to the far corners of the world being those which the most people will be aware of. Of course, you will have to overcome a big challenge when it comes to achieving this with your brand without spending a small fortune. As time goes on, though, this field is getting cheaper and easier to manage, with social media blazing the trail for those who want to market their company for free. Branded merchandise will also help with this, as this will get your brand out and about without a lot of effort from your business.
With all of this in mind, you should be feeling ready to take on the challenge of making your brand more recognisable. A lot of people struggle with this sort of effort, finding it hard to know what needs to be done when it comes to making their brand stand out. Of course, though, once you’re out there, you won’t have to do much to maintain your popularity, unless you make a mistake big enough for people to forget it.
