Effectively Targeting the Right Systems with Your Online Presence

Building an online presence as a business is a necessary part of modern operations. It’s also a confusing task that requires balancing many technical components to ensure as wide of a reach as possible. Pushing too far with your online systems can create performance issues, while not pushing hard enough can leave you with outdated and unappealing designs.

Finding a balancing point between these lines can be challenging, and that’s what we want to explore in this article. What elements do you need to keep in mind, and what positive examples exist from which we can draw inspiration?

Understand the Common User

For an illustration of online presences that continue to keep up with a wide range of different users, we could explore the blackjack games available in online casinos. These titles like Premium Blackjack and Vegas Blackjack are designed to cover a myriad of platforms with many different levels of power. From cutting-edge PCs to older and less powerful smartphones, maximum coverage is the goal of these casino websites. From this, we can take the idea that, as a baseline, we need to start small.

Of the different devices that users will turn to for online access, the least powerful are consistently mobile phones. According to a poll from Phone Arena, 37% of smartphone users held onto their phones for three to five years. Stats taken from What’s the Big Data found that, as of 2024, just over 60% of all website data came from mobiles.

From these positions, it makes the best business sense to ensure everything you include in your online presence runs perfectly well on mid-range phones from around 2019. This will provide enough leeway to ensure almost all customers are covered, and that you don’t lose potential profit through poor website or app performance.

Remember Compression and Resolutions

The two other key factors you’ll need to remember are data sizes and non-typical screen resolutions. Data size is an issue not just because of data caps and bandwidth, but thanks to the complacence many web developers have had embracing bad practices. This can be as simple as remembering to use compressed image formats like JPEG instead of PNG, which can vastly improve loading speeds and reduce the drain you’ll have on the user’s systems.

Support for non-typical screen resolutions is crucial because of how modern smartphones are embracing non-standard displays. While we spent more than a decade with mobiles using slate-style screen layouts as the most common, now flip and folding screens are making a bigger dent in the market. This means it’s important to ensure your apps, websites, and content all scale to as many unusual resolutions and aspect ratios as possible. This ensures consistent access and avoids frustrating users who adopt less-typical displays.

The biggest piece of advice we can give past this point is to test consistently with every change you make. Computer code and online designs can be inconsistent, where small updates can have huge effects on overall layouts and usability. Don’t assume everything you implement will always work as it has before, and you’ll avoid any nasty surprises somewhere down the line.