3 Ways To Personalize Your E-Commerce Store

When harnessed effectively, e-commerce personalization can be a game-changer for your business. According to a 2021 McKinsey report, 76% of consumers are more likely to purchase from an online store that offers personalized options. This statistic alone underscores the immense potential of e-commerce personalization in boosting sales and enhancing customer satisfaction.

So, what exactly is e-commerce personalization, and why is it a must-have for your business? At its core, personalization is about putting your users at the center of your strategy. It’s about tailoring their experience to their unique online activity and browsing habits on your website. This means the products and messaging they see are not random but carefully selected to appeal to their interests. It’s a customer-focused approach that can significantly enhance their shopping experience.

Now that we’ve covered the concept of e-commerce personalization let’s explore some practical ways to implement it on your website. The good news is that increasing personalization is not as daunting as it may seem. With the right tools and strategies, you can significantly improve user experience and boost sales.

On-site Recommendations Based On Activity

You will see this on major retailers’ sites, especially e-commerce behemoths such as Amazon. Suppose you’ve ever searched for a product on their website. In that case, you can guarantee you will be shown countless similar or recommended products directly on the listing you are browsing, showing you further options relating directly to their current viewing page and previous browsing results and history. This personalization will be carried through to your homepage, allowing you to carry on where you left off. For instance, Amazon’s ‘Customers who bought this item also bought ‘feature is an excellent example of on-site recommendations based on activity. You can achieve this level of personalization for your website in many ways, but a plugin specifically for this purpose is a great place to start.

Advanced Search Options

You can use advanced search options for your website in a few different ways. You might want an intuitive display directly under the search bar as the user types in their request to preempt what they’re looking for so they can find options more easily; this is something used by many grocery retailers to help people find the right products for a more accurate grocery list and easier selection for the food they want to buy. You can also follow ASOS’s lead, where their search bar automatically redirects users to the most suitable page or section based on their previous boring data and how they use the site. For example, if you have a person who frequently navigates towards women’s clothing, your search bar can automatically take them there so they can skip out on the main home page. An advanced search plugin can facilitate a more personalized search experience.

Date Gifts

As vague as this might sound, date gifts are those offers delivered on a particular date. If a customer has an account with you and has uploaded their birthday, then you can have a pop-up on the website to offer a discount code for use in a specific period to celebrate their special day. It can be their anniversary of signing up to your website, making their first purchase, or anything you wish. Offering personalized discounts based on previous history and activity can allow you to improve personalization further so customers get what they want. Maybe they always purchase a 100ml bottle of shower gel; you can offer them a discount code to make that bottle cheaper or make a bigger bottle more affordable, e.g., 200ml for the price of a 100ml bottle. But use your offers to coincide with notable dates. The customer will know you appreciate their custom and be aware of their value to you by recognizing these significant moments.