OenoHouse Launches at The Royal Exchange in the City of London

LONDON, 13 th July 2021 – OenoHouse, the premier London flagship commercial space for the fine wine investment company OenoGroup (“Oeno” or “OenoFuture Ltd”), will be an elegant fine wine boutique with a private 12-person tasting room and outside alfresco terrace. An intimate space in the heart of the city, OenoHouse will be a top fine wine shop where wine lovers can sample and purchase rare and iconic wines from all over the world. Led by a team of international wine experts, OenoHouse will welcome a rotation of pop-up appearances from some of their favourite brands such as Penfolds, Domaine de la Romanee-Conti, and Liber Pater which will attract fine wine collectors and consumers alike. Iconic wines served at the launch will include Château Haut-Brion, Château Lafite Rothschild, Château Mouton Rothschild, Château Latour and Château Margaux.

All of them will be the 2005 vintage, an exceptional vintage, which has both maturity and approachability. OenoHouse is run by an all-female team. Newly appointed General Manager Luisa Martinello, former Manager of Harrod’s wine shop, is joined by Assistant General Manager Katerin D’Alfonso who was former head sommelier at Browns Hotel. The OenoHouse communications team is led by Alice Longhurst-Jones as Head of Marketing and Claudia Jakubowski as Marketing & Events Assistant. Oeno (pronounced “Oh-Way-No”) is named after oenology (the study of wine or “oinos” from Ancient Greek). The OenoGroup is a culmination of fine wine investment “OenoFuture”, wine trade “OenoTrade”, and the new London wine boutique “OenoHouse”.

Oeno has offices in London, Madrid, Bordeaux, Tuscany, New York, and Munich. Founded by Italian wine expert Daniel Carnio in 2015, OenoFuture is a personalised wine advisory service born out of a vision to make the fine wine market accessible to all investors regardless of their exposure to the industry. In 2017, former city traders Michael Doerr (Oeno MD) and Daniel Walker (Oeno Head of Investment) joined the business and successfully increased turnover whilst gradually implementing 36 full time key staff over the past 4 years like Master of Wine Justin Knock (Oeno Chief Wine Analyst), Mattia Tabacco (Head of Oeno’s Anti-Fraud Unit) and Spain’s 1 st female Master of Wine Almudena Alberca (Oeno’s Brand Ambassador of Spain).

During the COVID-19 pandemic, the OenoGroup opened its offices in Spain and Portugal in January 2021. “Wine is exceptionally well placed to take advantage of the burgeoning move towards online purchases. Having relaxed its online buying and shipping laws for alcohol during the pandemic, the US is set to drive wine’s ecommerce growth, as will Brazil, China, the UK and Australia.” says Daniel Maettyear, research director for wine at IWSR – SOURCE Oeno’s expert team advise novice and experienced wine investors how to create diverse portfolios within the private and trade sectors. With specialisation in Italy, Spain, and the Americas, Oeno’s team follow shifts in new regions that show investment opportunity whilst selecting high-scoring wines on the market that have a strong track record. “To be in wine, you need to be in every part of wine – trade, investment, merchant, collecting advice, and understanding the retail side. I think that’s what it makes the OenoGroup stand out as we are the only wine investment firm that gives this 360-degree service.” Michael Doerr, MD, OenoGroup Oeno is the first wine investment company to have an in-house anti-fraud unit. They regulate each wine bottle, producing a high-tech hologram label guaranteeing authenticity. “After a year of intensive research and development, Oeno has achieved an industry-first with the launch of our Anti-Fraud Unit. Our stringent certification process incorporates techniques employed by leading wine fraud experts over the globe.

We have made it our mission to give our clients complete peace of mind with every investment they make with us, as well as committing to fighting wine fraud to make the wine industry a safer place for everyone.” Mattia Tabacco, Head of Oeno’s Anti-Fraud Unit On September 12 th 2020, Oeno hosted a gala charity evening at the Casino di Venezia, Italy with a silent auction to raise funds for small local businesses affected by COVID-19. The auction included rare large format wines such as three double magnums of Gaja Barbaresco signed by Angelo Gaja and a stunning glass sculpture by Giancarlo Signoretto inspired by Picasso’s painting of Marie-Therese Walter.

In March 2021, Oeno notably sold a £173,000 30L Melchizedek of Boërl & Kroff champagne 1995 bottle, 1 of only 4 in the world. In May 2021, Oeno Co-Founder Daniel Carnio spoke at Madrid Fusion. As part of Oeno’s relaunch in Madrid Oeno House hosted a private tasting at the Hotel Santo Mauro in for 25 top media and wine press. The guests tasted the best fine wines on the planet with Daniel Carnio and Almudena Alberca MW (Oeno Brand Ambassador in Spain). The wines that were tasted: B de Boërl & Kroff 2012, Remoissenet Pere & Fils Montrachet Grand Cru 2011, Montevertine Le Pergole Torte 2016 (3000ml), Bibi Graetz Testamatta 2018, Philip Togni Cabernet Sauvignon 2005, Penfolds Grange Bin 95 2008. Daniel Carnio was then invited to attend a round table discussion on the fine wine industry and how wine investment works.

Presently, the OenoGroup has approximately 3,000 clients from politicians, sports stars to billionaires. Oeno is launching an exclusive client-only app in late Summer 2021 and they plan to open a Miami office in early 2022. Oeno’s prestigious trade accounts include L’Enclume, Bibendum, City Social, 67 Pall Mall, Cavalry and Guards Club, The Standard Hotel, The Cinnamon Club, Park Chinois, Wilton’s, Meraki, Kahani, Heckfield Place, St Swithin’s Wine Shippers, RC Group and Tosi. OenoFuture was recently awarded Fine Wine Investment Firm of the Year for 2019 at The European Global Business & Finance Awards. OenoFuture is also the only fine wine investment company in the world with membership of the prestigious Wine & Spirit Trade Association (WSTA). OenoFuture has helped raise money for charities such as Help for Heroes, Walking with the Wounded, and Headway.