Apple’s chief design officer Jonathan Ive will leave the Apple  later this year, bringing an end to a tenure spent crafting some of technology’s most influential products, including the iPhone. Ive, who has led Apple’s design team since 1996, is leaving “to form an independent design company which will count Apple among its primary clients.” The company is called LoveFrom, and Ive will be joined by famed designer Marc Newson on the new venture. Despite stepping down from his executive position, Ive and Apple both claim he will still work “on a range of projects with Apple.”

“Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built,” Apple CEO Tim Cook said in a press release. “Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said Tim Cook, Apple’s CEO. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”

“After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer. Today it is stronger, more vibrant and more talented than at any point in Apple’s history,” said Ive. “The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators. I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come.”
Design team leaders Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will report to Jeff Williams, Apple’s chief operating officer. Both Dye and Hankey have played key leadership roles on Apple’s design team for many years. Williams has led the development of Apple Watch since its inception and will spend more of his time working with the design team in their studio.

There is no confirmed date  when Ive will be departing Apple, as Apple’s announcement simply says that he’ll be leaving Apple as an employee later this year. In an interview with The Financial Times, Ive said his new company, created in partnership with Marc Newson, is called LoveFrom.

Apple will be LoveFrom’s first client, and while Ive is departing, he said he will still be “very involved” for “many, many years to come.” “This just seems like a natural and gentle time to make this change,” he told The Financial Times.

In a seperate news statement , Apple has named 24-year Apple veteran Sabih Khan to the executive team as a senior vice president of operations. He will be in charge of Apple’s global supply chain, ensuring product quality and overseeing planning, procurement, manufacturing, logistics and product fulfillment functions, as well as Apple’s supplier responsibility programs. He will continue to report to COO Jeff Williams.