Finding an SEO agency that ticks all the boxes is possible in our view, but it requires looking in all the right places. You need a group of people backing up your business who understand things like website speed and backlinks in intricate detail.
But what if you want to sell internationally to customers in several countries? That’s where things get a lot harder from a marketing perspective.
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Fortunately, that’s where Eskimoz steps into the frame. This SEO agency is a little different from the rest because it focuses so much on international support. If your company wants to expand its SEO overseas, Eskimoz can help because it has a multilingual team.
What Does Eskimoz Do?
Before we get into what we liked and disliked about this agency’s services, what does Eskimoz actually do?
It turns out that while being multilingual is the agency’s main selling point, it is far more active than you might think. Eskimoz takes clients through several steps designed to help them get noticed more online, whatever it is that they sell.
It starts with content and technical audits. Eskimoz tries to figure out what might be going wrong with your current approach and how you can fix it. It goes into the details, like your current keyword list and whether you are using the right choices.
Next comes the strategy and research phase. This step is all about ensuring that you’re meeting your target audience’s requirements from an SEO perspective, especially when attempting to market internationally.
After that comes content optimisation and localisation. The idea here is to create content that makes readers interested and gets search engines to notice you. This is all backed up by high-powered digital PR and link building, which enhance the results.
Eskimoz then forges a long-term relationship with you to ensure you continue to get the support you need. You often get full access to the results of your campaign and some of the tweaks that you could make to improve it.
What We Liked
There were a lot of things that we liked about Eskimoz and we’d certainly be willing to use the service for our SEO efforts in the future. Many things stood out to us that are harder to find elsewhere, which is what we list below:
Multilingual Expertise
The most obvious selling point is the multilingual expertise. Eskimoz has offices across Western Europe and a team that speaks more than 12 languages between them, all natively.
This capacity means that Eskimoz is often the ideal SEO partner for international campaigns. With so many language speakers on the team, you can get content that makes sense for national audiences, alongside many other perks.
Proprietary Tech
However, while Eskimoz likes to lead with its multilingual expertise, it also has many other things under the hood to offer its clients. One of these is its proprietary technology. It uses its own tools to give competitors an edge over their rivals, allowing them to go further than they would otherwise in competitive markets. Furthermore, these tools sometimes speed up the process, which is helpful if you are in a rush to get seen.
Global Reach
Another thing we like about Eskimoz is the agency’s global reach. Because it has so much expertise in world languages, it allows companies to enter markets pretty much wherever they want, and start competing with local firms. This ability to sweep into the non-English-speaking world is a vast, untapped opportunity and something that many companies would love to do, but don’t know how.
Holistic Approach
Paired with this international and multilingual expertise is the agency’s holistic approach to digital marketing. While it believes in SEO, it also offers a one-stop-shop for content writing, paid media, and data analytics, bringing everything under one roof.
Informative Dashboards
Finally, Eskimoz has an informative dashboard that provides you with updates all the time for where you are, allowing you to monitor campaigns as they unfold. Things like real-time transparency can be helpful, especially if you are the type of business that loves to monitor progress and ensure that everything is proceeding according to plan.
The Downsides
Of course, no SEO agency is perfect, and the same is true of Eskimoz. However, the issues we had with the service were minimal and something you can probably overlook, unless you are extremely picky.
For example, we’d like to know more about the agency’s successes with other clients and how it has helped them get to where they want to be. This wasn’t always clear to us as we went through everything.
The tools being used are also a little opaque. We would have liked to have known what the agency was using to track our campaign performance and decide on the next move.
The downsides were minor though, and didn’t really get in the way of us enjoying the service.
What To Consider Before Using Eskimoz?
So, what should you be thinking about before taking the plunge and using Eskimoz?
Alignment With Your Goals
You should take a look to see whether it makes sense to use this agency and if it aligns with your goals. It may not, especially if you’re just looking for local help, not international.
Budget And Pricing
You also want to think about whether the budget and pricing makes sense for you. Sometimes, you can outspend on marketing and find yourself in a financial hole that makes it difficult to pay back any borrowed money.
Scope Services
Finally, you’ll want to think about the services that you need from an SEO agency, like Eskimoz. Does it provide you with the full scope you require?
Final Verdict: Is Eskimoz The Best?
During this review, we’ve gone through everything we like and dislike about Eskimoz. But ultimately, we feel this is a five-star agency, having researched its services. While there are some minor improvements it could make, overall we were highly satisfied and privileged to use this service.
