Help2pay is a digital solution for payments without having to use a credit or debit card. It is a secure payment method that is directly connected to your bank account. It is widely used in Southeast Asia, however, it is known worldwide.

So, what really is this service and how does it work? There are some amazing perks to using this tool, therefore, it is no wonder that its popularity is high.

Which domains are most popular for using Help2Pay?

Help2Pay is generally used more often with businesses that deal with online transactions. Online gambling is the industry where this tool may even be most used, as it’s popular in ‘riskier’ industries. While cryptocurrencies may arguably be the best and most popular choice for gamblers, there are some real options in Singapore for online casino sites, where Help2Pay is supported and widely used.  E-commerce is another popular domain for Help2Pay users. A great deal of platforms based in Southeast Asia support Help2Pay. In addition, many booking platforms also offer Help2Pay for customers who prefer direct bank transfers. Lastly, various financial services, as well as bill paying support Help2Pay. In this part of the world, people prefer direct transfers.

Join The European Business Briefing

New subscribers this quarter are entered into a draw to win a Rolex Submariner. Join 40,000+ founders, investors and executives who read EBM every day.

Subscribe

Is Help2Pay a type of E-wallet?

In a sense, we can say yes, but the truth is that it is not really the same. E-wallets and Help2Pay do have the same purpose, but they operate in a different manner. E-wallets typically store your funds, while Help2Pay accesses your bank account directly and does not require a bank card, either credit or debit. This is exactly the reason for this tool’s popularity. It is widely used in areas where credit cards are very unpopular, which makes a lot of sense, actually. 

This direct integration with the account of a user is the main perk of the whole thing. While e-wallets require you to deposit a certain amount of money to your e-wallet, Help2Pay directly communicates with your account, so this is much more convenient as you would not need to think about the middle step that is up to you. Since transactions and withdrawals both have fees, another perk of using Help2Pay is the fact that all your money is there, on your account, you would not need to go to the bank or worry about finances.

How Help2Pay actually works?

When you use online services and decide to also pay online, simply choose Help2Pay as your preferred payment method. You should be redirected to the page where you will choose your bank from a list of offered banks. After you’ve chosen your preferred bank, you will be redirected again. This time it would take you to your online or mobile banking service and require you to log in with your standard credentials. Once you deal with your multi-factor authentication, you will be asked to authorize the payment. 

How secure is Help2Pay?

Every payment method needs to be secure in order to become trustworthy and popular. People are always skeptical of new things and when the time comes, they will not install Help2Pay unless they hear of its safety. 

With the development of cryptocurrencies like Solana, Dogecoin, and Bitcoin, people were suspicious at first, but in time realized how secure all these currencies actually are and they never looked back, and these have also been adopted by higher-risk industries like gambling freely. The same will happen for e-wallets and tools like Help2Pay.

One very smart indicator that Help2Pay is secure is the fact that it uses the same security as any bank does. You may be confused at first, but if you remember the previous headline, you will know that Help2Pay directs you to your banking app, therefore, utilizing the bank’s security system. 

You would also be happy to know that the laws and regulations regarding Help2Pay are in line with both anti-money laundering (AML) regulations and Know Your Customer (KYC) procedures.

Future development of Help2Pay

The first and most logical path for development is expansion to other markets. The tool is extremely popular in some markets, however, it is practically unknown in others. This is why its main mission should be expansion. 

Integration is also extremely important. As technology advances, and it does every day, this tool should be able to handle any integration with new technologies. The days of searching for things on your computer or laptop are behind us and now everything can be done over the phone. So, keeping up with trends in the world of technology is a must. 

Conclusion

Looking at certain countries in South Asia, the popularity of this tool is at a very high level. However, in some other countries, people have not even heard of Help2Pay. Since credit card penetration is quite low in South Asia, this is a completely logical reason why people are turning to Help2Pay. On the other hand, focusing on countries that use Help2Pay in small numbers, will definitely broaden the network of people that use Help2Pay. However, some countries that do not use Help2Pay, but do use credit cards will be hard to reach. This is a complicated task, but once it is solved, the door to other markets will be wide open.