Location-based services have undergone a drastic transformation in terms of their applications in different sectors. Their applications are not limited to only maps, in which they have been used to find locations and determine route to go from one place to another. They have become expansive and adding value to customers’ lives in a way that was not imagined before. The services have moved beyond what original creators had envisioned. With progression toward autonomous world, there will be requirement of information regarding locations, including enclosed or in-building spaces. These services would offer additional data to companies, consumers, and military organizations for improving their operational efficiencies and productivity. Though many services are standalone applications currently, they will become cloud-based services in the coming years. Written by Praktik Cirve
Companies from different sectors have realized the need to possess location-based service capabilities to serve their customers in a better way. So, startups as well as large organizations have joined hands with service providers. The combination of expertise of both companies helps their customers in improving productivity and rolling down operational costs. Mobile network operators that have already launched their 5G services or intend to launch in the future would need location technologies to ensure public safety and consumer applications. For them, geospatial intelligence will become one of the critical factors. The demand for location-based services has been gaining momentum, and will continue to make a difference in various sectors in coming years. According to the report published by Allied Market Research, the global location-based services market is expected to reach $183.81 billion by 2027. Following are some of the activities taking place across the world that highlight the importance of location-based service in different industries.
Partnership with location-based service providers to improve their own services and solutions has become one of the crucial strategies adopted by many firms. MiRyde partnered with TPL Trakker to provide convenience to its commuters. MiRyde, the ride hailing service, will be supported by TPL Maps. With this support, the company will be able to provide one of the largest databases with more than 400 cities, two million point of interests, four million geocoded addresses, and over 500,000 kilometers of network across Pakistan. Rizwan Akhtar, the CEO at MiRyde, outlined that the firm looks forward to promote and deploy home-grown technologies by joining hands with local partners. With TPL Trakker, the firm aims to expand its footprint and use geo-optimization capabilities optimally to help its drivers reach destinations and various locations in efficient way and less time. Continuing its support to variousorganizations, TPL Trakker will also support Bykea’s app. Bykea is a bike ride-hailing startup for deliveries, transportation, and cash on-delivery payments. The startup aims to improve its service through integration of TPL Maps in its app.
Riding on the trend of partnerships with location-based service providers, large organizations have also joined forces with them by identifying the need to improve customer experience. CSS Corp., IT services and technology support firm from California, joined hands with HERE Technologies for its advanced location-based services. Under the partnership agreement, CSS can utilize products and platform of HERE for providing solutions to their customers through geospatial data and analytics. HERE’s products and platform such as HLS, traffic, positioning, routing, and tracking fleet telematics will be utilized for developing geospatial solutions for improved scalability and efficiency along with rapid decision-making. With these solutions in place, customers of CSS can tap on new opportunities for fleet management, logistics, and supply chain management. The real-time asset tracking across supply chain would help in giving better response during emergency situations for fleet owners.
Commenting on the partnership, Sunil Mittal, the Executive Vice-President at CSS Corp, outlined that location-based intelligence is critical to offer personalized and improved services to customers. The combination of expertise of CSS in product design & development and 360-degree geospatial capabilities of HERE will help in offering enhanced value to customers. The combination is targeted to improve overall productivity and reduce total operational costs.
Partnership with location technologies providers to support public safety and consumer applications is the strategy adopted by a mobile operator. A tier 1 U.S. mobile network operator partnered with Comtech Telecommunications for availing location-based services for backing its 5G network for safety and consumer applications. They have signed a $1.3 million deal for availing the services of Comtech. These services include device mapping, location tracking, and messaging. Fred Kornberg, the Chairman and CEO of Comtech, outlined that the mobile network operator would offer excellent location services to improve public safety and performance for its customers. With implementation of end-to-end solutions, customers will be able to carry out their operations in a better way. Comtech highlighted that the next generation of networks would need geospatial intelligence. This partnership aligned with the future needs of networks.
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