How To Market Your Business Through Events

As a business, it’s important not to underestimate just how important events are for growth. They’re a fantastic thing that enable you to speak to your customers in person, find out more about what they’re looking for and also generate press and buzz around your product or service. If you’re still a relatively small business, you might think events aren’t for you as they’re just for larger businesses, when this couldn’t in fact be further from the truth. The same might be said for those with larger businesses who just haven’t got round to doing events or don’t know where to start. No matter where you stand, events are a fantastic way to generate more revenue, raise your brand awareness and so much more. Keep reading to find out just how you can market your business through events. 

Why are events so important for a business?

What are some types of event marketing?

There are a few main types of events that you can try. Just a few include the following: 

• Throw an interactive showcase

One of the best ways to get people talking is to throw an interactive showcase. This could be out on the street (with permission) or inside a venue with a lot of footfall. You can create a big immersive display that will draw people in – ensure your print marketing is on point by using a company such as vivid ads to really catch people’s attention. 

• Set up a stand at an event

There are many annual events that happen throughout the year that you can sign up to get your brand included in. Some examples can include wine shows, travel markets, food-based events, and wedding shows. If you’re involved with any of these trades, there’s a brilliant place for you to set up a stall and meet those who will want to purchase from you or work with you. These events are perfect as they already have the clientele in front of you looking for what you provide, you just need to go and pitch it to them!

• Have a collab event with another brand/business

Another way you can throw an event is through a dedicated, ticketed event by your company with another. This often occurs as a collaboration, for example, a wine-tasting night with your wines at a local restaurant. This way you can both help to promote each other with the event. Be sure to market the event with flyers, on local social media notice boards, and with digital ads. You can make TikTok videos for it if there is a younger clientele and be sure to have the other business do the same.

• Live stream your event

If we do not have a response from you within 48 Hours, we will chase you to get the link live.

Please let us know once the link is live and confirm your PayPal address – once we confirm it is live we will arrange for our pre-agreed price of $45 to be sent within 24-48 hours.

What are some types of event marketing?

There are a few main types of events that you can try. Just a few include the following: 

• Throw an interactive showcase

One of the best ways to get people talking is to throw an interactive showcase. This could be out on the street (with permission) or inside a venue with a lot of footfall. You can create a big immersive display that will draw people in – ensure your print marketing is on point by using a company such as vivid ads to really catch people’s attention. 

• Set up a stand at an event

There are many annual events that happen throughout the year that you can sign up to get your brand included in. Some examples can include wine shows, travel markets, food based events and wedding shows. If you’re involved with any of these trades, there’s a brilliant place for you to set up a stall and meet those that will want to purchase from you or work with you. These events are perfect as they already have the clientele in front of you looking for what you provide, you just need to go and pitch it to them!

• Have a collab event with another brand/business

Another way you can throw an event is through a dedicated, ticketed event by your company with another. This often occurs as a collaboration, for example, a wine tasting night with your wines at a local restaurant. This way you can both help to promote each other with the event. Be sure to market the event with flyers, on local social media notice boards and with digital ads. You can make TikTok videos for it if there is a younger clientele and be sure to have the other business do the same.

How can you get the most from an event?

Once you’ve decided to throw an event, you want to make sure you get the most from it. Some of the ways you can do this include:

• Focus on your branding

When throwing or showcasing at an event, you want to be noticeable. There’s no point in shelling out all that money for a stand or on the whole event itself, just for everyone to walk past you or get home and not remember who you are. You want to be something that stands out in everyone’s minds and when they see your logo or hear about you in the future, they will have an instant connection. Do this by ensuring you have strong branding through the branding materials you have printed with the help of Aura Print, your logo, and your website. If you’re handing out freebies such as pens or food items, have your logo and a QR code on there so people can instantly and easily get to your website.

• Run a competition or give something away

There is no skirting around it – everyone loves a freebie! One great way to bring people to your business and to be interested in what you’re offering is to run a competition or giveaway. There are a myriad of things you could do here, from something like a hamper filled with goodies, to a free holiday depending on how big your budget is! Not only will people want to find out more about you, but you’ll also hopefully be able to get a good amount of contact details from people that you can utilize going forward.

• Network network network!

Events can be super tiring, but instead of giving up, sitting back and hoping people come to you, you need to put in the work. It can be difficult to put yourself out there but it’s so important you get the most out of every event you do that you can. Take business cards and speak to everyone, seeing how you can work together in the future and what you can do for eachother. Be friendly and even if there isn’t a way to work together right now, building connections means you will be more likely to have success should you need it further down the line. 

• Follow up after the event

Once the event has finished, don’t take this as your sign to sit down, relax and do nothing. Instead you should follow up on all of the leads you made during it, ensuring no potential business opportunities are missed. There are so many things that can come out of events, from making new business connections and bringing in new customers to finding new suppliers that can help your company out. Follow up with an email, message or even a social media follow – every little helps! 

These are just a few top tips that should help you to market your business through events. Whether you’re looking to grow your business, attract new customers or use it to try out new products before deciding which one to launch, it provides a myriad of fantastic opportunities for you to do so. Are you looking to market your business through events? If so, what are you planning on doing? Let us know in the comments below, we’d love to hear from you.