TikTok is a great marketing tool for any entrepreneur who wants to stand out from their competition. If you are a CEO who wants to increase website clicks or use photoshoots to boost your online presence, you can count on TikTok. You should consider the following TikTok ideas to grow your business.
- Start a Captivating Branded Hashtag Challenge
A branded hashtag challenge is an advertisement format on TikTok. The objective of Hashtag challenges is to help a business build its brand awareness. These challenges also show engagement rates, including likes, shares, and comments.
To create a branded hashtag challenge is simple. First, record a video on your TikTok account and add a branded hashtag. The final step is to invite TikTok users to create content based on the topic you have provided.
When shooting, you need to identify an action that you can perform easily in many different ways. This helps creators showcase their creativity and also express themselves. Make sure you choose a simple video that doesn’t need a lot of video editing. This will enable users who don’t have special skills to participate in the challenge.
Some sources of inspiration for a hashtag challenge include:
- Drawing
- A makeover
- Singing or Lip Syncing
- A simple dance or a basic physical activity
- A reconstruction of a movie scene
Alternatively, if starting a hashtag challenge doesn’t work for you, create a video to back up a trending hashtag. This idea applies to any brand. When picking hashtags to shoot videos for, ensure they align with your brand’s values and image.
When creating a video to promote a trending hashtag, make sure you are natural and stick to your brand’s tone of voice. Also, consider including a product in the video. However, you shouldn’t impose the product on the viewers; the video should look natural and appropriate.
Example of a Hashtag Challenge
A good example of the amazing effect of hashtag challenges is Chipotle. The brand used National Avocado Day to launch the #GuacDance hashtag TikTok challenge.
The challenge required the local community of Avocado lovers to share a dance inspired by their love for guacamole. As a result, Chipotle served over 800,000 sides of guacamole on a single day.
- Meme and Funny Content Dominate the Platform
TikTok appeals to one’s sense of humor. Most of the videos on TikTok are humorous, so they trend a lot. On many social media platforms, businesses are more professional when it comes to addressing their audiences.
When using TikTok for your business, you need to show the humorous side of your brand. Therefore, don’t create videos that are too professional or informative. Instead, use the platform to show your product doing something funny or use a mascot. You can also try using fun facts or comedy to promote your brand.
When you use TikTok for your business, prepare to embrace the culture of memes. While you may consider inspirational videos for a mature audience, the memes trend is popular with the younger generation. TikTok is becoming the meme capital of social media. Consequently, many meme content creators have joined the platform and become very popular.
- Develop Influencer-Created Content on TikTok
Another way to build your business using TikTok is to use influencers to boost your popularity on the platform. For best results with TikTok influencer marketing, ensure the influencer you choose matches your target audience.
When choosing an influencer, use online tools to search the bios of TikTok users. In addition, be keen on mentions of other brands and the popular language used in an influencer audience.
Influencers on TikTok have different numbers of followers, and therefore, different levels of influence. Influencers with a large following are more expensive to work with. However, if you are promoting a new product, expect a good return on your investment with these influencers.
The first step is to engage relevant TikTok influencers and propose a working relationship. Depending on how much you invest in them, influencers can:
- Provide sneak peeks of your products in a TikTok video
- Post about your product in their video description
- Include a link to your brand in their video description
Influencer marketing has done wonders on other social media platforms; therefore, you can expect excellent results with TikTok. Remember to be smart about the contracts you sign and the influencers you engage with.
In Conclusion
TikTok is an indispensable marketing and advertising tool for any small business owner. Entrepreneurs can further incorporate digital signage in their hashtag challenges, memes, and also when liaising with TikTok influencers. For example, you can ask an influencer to include a digital LED billboard of your brand in their videos.
TikTok presents numerous possibilities for businesses, and there are different types of ads you can create on this platform. To succeed with your TikTok advertising campaign, first, identify your target audience, choose great video content, and then decide how to launch your campaign.
