Brand awareness is the foundation upon which you are able to build a successful business. It is the thing that will attract attention and keep customers coming back over and over again, and thus, the cornerstone of long-term success. But it’s also really expensive, right? It can be, but once you have got the foundations like your logo and your voice down, it really doesn’t have to be!

In fact, as you can see below, there are a number of things you can do to build brand awareness that will not cost you a single solitary penny – yes really!

  1. The Clickbait Chronicles

Let’s start with the elephant in the room – clickbait. Love it or hate it, it’s effective. Crafting a clickbait post title is an art form. The goal? To create a title so intriguing, so, tantalizing, that even the King wouldn’t be able to resist clicking on it. Think: “You Won’t Believe How This Brand Revolutionized Teapot Cozies!” Just be sure to deliver on your promises, or you might end up with more eye rolls than clicks.

  1. The Social Media Shenanigans

Social media is your playground, and it’s time to play. Get creative with your posts – think quirky, funny, or so outrageously out-of-the-box that people can’t help but share. Remember, memes are the currency of the internet, and they’re free to make. Create a meme that goes viral, and you’re not just a brand; you’re a legend.

  1. The Hashtag Hustle

Create a unique, catchy hashtag for your brand and encourage your followers  to use it. It’s like starting your own trend but without needing a runway and supermodels. A great hashtag can go viral, getting your brand name out there faster than juicy gossip in your average small town.

  1. Collaboration Celebration

Team up with other businesses or influencers (who are also looking to save a penny or two). It’s a symbiotic relationship – like sharks and those little fish that clean their teeth. You both get exposure to each other’s audiences without spending a dime. Just make sure it’s a good match, like fish and chips, not chalk and cheese.

  1. The Blogging Bonanza

Start a blog and fill it with jaw-droppingly good content. We’re talking about the kind of posts that people can’t help but share. Offer valuable insights, hilarious anecdotes, or tips and tricks that are as useful as a snorkel in Atlantis. A great blog can turn your brand into an industry thought leader – and thought leaders are like gold dust.

  1. The Email Odyssey

Email marketing: it’s not just for spamming people with offers they don’t want. Use your email list to send out captivating content, insider news,  or personal stories about your brand. Make your emails so good that people actually look forward to them. Yes, it’s possible.

  1. The Power of Podcasting

Podcasts are like the radio shows of the 21st century, and they can get your brand into the ears of thousands. Share your expertise, tell your brand’s story, or just have a good old natter about something interesting, and your podcast will soon build an audience who you can then convert into loyal brand customers.

  1. The Community Whisperer

Comment on social media posts, forums, and blogs – but be genuine, not spammy. Doing so will get you and your brand name out there in an environment that is very receptive to it. You will be able to build links with people quickly, and if you are able to impress and charm them, then when you do occasionally mention your brand they will be more receptive to giving it a look. Just make sure you are always as genuine as possible in your interactions, and it should work fine!

  1. The Video Vibes

Create captivating videos and post them on YouTube, TikTok, or Instagram Reels. Because you know what? You don’t need a Hollywood budget – sometimes, a smartphone and a good idea are all it takes. Whether it’s a behind-the-scenes peek, a hilarious skit, or a heartwarming story, videos can capture hearts and minds (and shares).

  1. The Controversy Conundrum

Why not stir the pot a little – in a good way? Share a controversial or unconventional opinion related to your industry and see what happens. It’s kinda like throwing a pebble in a pond and watching the ripples. Just make sure it’s a pebble, not a boulder – you want to start conversations, not wars.

  1. The Freebie Frenzy

Everyone loves free stuff, right? Host a giveaway where the entry method involves sharing your content or tagging friends. It’s like a chain reaction of brand exposure, and all it costs you is whatever you’re giving away.

  1. The Networking Nirvana

Attend networking events – virtual or in-person – and be the life of the party. The more memorable and the more helpful you can be, the more people will gravitate toward you and your brand and the easier it will be to maintain awareness and sell your stuff going forward.

  1. The SEO Sorcery

Optimize your website for search engines. It’s like leaving breadcrumbs for Google to find. The better your SEO, the higher you’ll rank, and the more people will stumble upon your brand while innocently Googling something else.

  1. The Creative Contest

Host a contest that encourages user-generated content. It could be a photo contest, a writing contest, or even a contest to come up with the best new product idea. It gets people involved with your brand and creates content that you can share.

  1. The Local Love

It’s never a bad idea to get involved in your local community. Sponsor a little league team, participate in a charity event, or host a workshop. It’s about building a strong, local presence that will keep your name in the game – and let’s face it, it feels good too.

  1. Master the Art of Storytelling

People love a good story, especially one that tugs at the heartstrings or tickles the funny bone. Share your brand’s journey,  the highs, the lows, and the downright hilarious. It’s like being the charismatic raconteur at a party, captivating your audience with tales that subtly highlight your brand’s ethos and journey.

  1. The Guerilla Marketing Game

Think flash mobs, creative graffiti (where legal, of course), or pop-up events in unexpected places. It’s about creating a buzz, turning heads, and getting people to whip out their phones to capture the moment, all in the most unique, bold, and unconventional way possible, of course.

  1. Nostalgia Now

Everyone loves a trip down memory lane. Create content or campaigns that tap into nostalgia. Maybe it’s a throwback to popular trends during your brand’s founding, or a revival of a classic product with a modern twist. It’s comforting which is always a big hit right?

  1. Leverage LinkedIn Like a Pro

Don’t underestimate the power of LinkedIn for B2B brand building. Share insightful articles, participate in discussions,  and connect with industry leaders. It’s not just about making sales; it’s about establishing your brand as a knowledgeable and valuable member of your industry.

  1. Go Live with Livestreams

Time to jump on the livestream bandwagon? Host Q&A sessions, product demos, or just a casual chat with your audience. It’s raw, real, and it creates a genuine connection with your audience. Plus, who doesn’t love the thrill of live interaction?

  1. The Quirky Quiz Craze

Create fun, engaging quizzes related to your industry. People love finding out which type of bread they are, so why not which product of yours suits them best? It’s interactive, shareable, and a sneaky way to get people thinking about your brand.

  1. Start a Brand-Related Challenge

Kick off a social media challenge or trend related to your brand. Think the Ice Bucket Challenge but with your unique twist. It’s a great way to go viral and get people actively participating with your brand.

  1. The Magic of Memorable Merchandise

While technically not entirely free, creating memorable, quirky merchandise can be a powerful tool. Think outside the box – beyond pens and keychains to something unique that aligns with your brand. Then, use these items as prizes or giveaways in your other free marketing efforts.

  1. User Testimonials and Stories

Showcase user testimonials and stories.  Let your satisfied customers do the talking. Share their experiences on your platforms – it’s social proof that’s more convincing than any sales pitch.

  1. Email Signature Marketing

Utilize your email signature as a marketing tool. Include a catchy line about your brand, a call-to-action, or a link to your latest campaign. It’s a small space, but if you’re sending out dozens of emails daily, it’s prime real estate.

  1. The Infographic Infusion

People love infographics – they’re like candy for the brain. Create infographics that educate about your industry, tell a story about your brand, or share interesting stats. They’re highly shareable and can boost your brand visibility substantially.

  1. The Art of Bartering

Offer to barter your services or products with other businesses in exchange for them promoting your brand. It’s a throwback to the old days of trading, but it can be incredibly effective.

  1. Become a Guest Blogger

Write guest posts for popular blogs in your industry. It’s a great way to show off your expertise and get your brand in front of a new audience. Plus, it’s a pat on the back for your writing skills.

If you’re smart and you’re willing to work hard at it, as you can see, you really can raise brand awareness without spending a penny. So, what’s stopping you?