According to the latest research from Statista, the global online gambling market is projected to reach revenue of US$107.30 billion by the time 2024 comes to an end. Yes, billion. 

With so much revenue flying around, there’s a lot of focus surrounding the big iGaming brands, such as bet365, DraftKings, and 888 Casino. People want to know how they attract such huge player numbers and make so much money — and the answer is simpler than you think. 

In the modern era of gambling, where most gambling is now done online, iGaming brands have adapted and made some smart changes. The strategies they’ve implemented have since enabled huge levels of growth, with the likes of bet365 and now having over 90 million registered users. 

The Success of iGaming Brands: Analysis 

There are three types of iGaming brands today: 

• Sportsbooks (e.g. FanDuel) 

• Online casinos (e.g. BetMGM) 

• Sweepstakes casinos (e.g. Chumba Casino) 

Some eSports companies also fall under the iGaming umbrella. However, when you talk about iGaming, the main things are sportsbooks, online casinos, and sweepstakes casinos. 

Interestingly, sweepstakes casinos, similar to those on the sweepstakecasinobonuses.com website, are a relatively new concept in the world of online gambling. Unlike traditional online casinos, sweeps casinos don’t let players bet real money. Instead, players use sweeps coins, a type of virtual currency which can be used to redeem prizes like gift cards and merchandise. This new type of casino has ultimately broadened the appeal of online casino games and made them more appealing to people who enjoy gaming but aren’t necessarily fans of hardcore gambling. 

Since the start of the new decade, iGaming brands have experienced exceptional levels of growth. This shouldn’t come as a surprise. After all, people love to play games and they also love to gamble. Combine these two elements together and you’ve got a winning formula. 

To grow their audiences and maximize revenues even further, these iGaming brands tend to follow similar blueprints. Here’s a closer look at what’s powering them. 

Celebrity and Influencer Sponsorships 

One of the main marketing strategies used by iGaming brands is to form partnerships with celebrities and influencers. These famous figures will then promote the iGaming brands through different channels, such as Instagram and television advertisements. The ultimate aim here is to drive more people to play online casino games and start placing bets — and it’s highly effective. 

A powerful example of this in recent times has been the WOW Vegas x Paris Hilton collaboration. WOW Vegas, a super popular social casino with over 800 slot games, decided to start working with Paris Hilton, who is now the leading ambassador for the brand. Paris has since featured in several ads for WOW Vegas while also promotion them on her social media, recently saying in a post: 

“WOW Vegas is totally slaying with hundreds of amazing social casino games! 😍” 

With thousands of likes and tons of engagement, her social media posts have brought an exciting vibrance to the brand while also helping WOW Vegas attract thousands of new players. It’s been a huge success for both parties and is an indicator of what’s to come when it comes to iGaming marketing moving into the future. 

Athlete Ads 

Another hugely popular trend at the moment is for sportsbooks (and some online casinos) to reach out to athletes to do ads. Tom Brady has worked with MGM, Shaquille O’Neal has a deal with WynnBET — the list is endless. What’s smart about this is that iGaming companies know sports fans idolize these figures, which then enables them to quickly grow their usebases. Afterall, if someone like Tom Brady’s name is attached to a gambling ad, you’re going to pay attention, right? It’s marketing 101. 

Social Media Presence 

Every famous iGaming company you can think of is active on social media. These brands use social media to drive engagement, promote special offers, and build stronger relationships with their players. Really, it’s a no-brainer. And if you take a look at some of the biggest names, they’ve got some seriously impressive follower numbers: 

• Bet365: 482.5 followers on X
• BetMGM: 312.6K followers on X
• FanDuel: 354.1K followers on X 

If one thing is for certain, it’s that iGaming companies need social media in the modern age of marketing. The same applies to the players, too, who often find new and exciting betting opportunities through their social media feeds. 

Giveaways, Promotions, and Bonuses

Perhaps one of the most effective marketing tools available to iGaming brands today is the combination of giveaways, promotions, and bonuses. Frequently, sportsbooks and casinos will now offer these three things, using them as a way to reel players in and turn them into permanent customers. For example, an online casino might offer “100 FREE SPINS” on the slots just for creating an account. Players join, use their spins, and then carry on as a member for years. It works extremely well, which is why new offers for players are being released on an almost daily basis. 

Conclusion

Discussed in this guide are just some of the key factors powering the dominance of iGaming brands that you see today. As the gambling industry evolves moving forward, these tools will continue to be used by leading companies, but you can also expect them to keep finding new and innovative ways to keep players engaged, too.