LoanTube becomes the first UK loans marketplace available inside ChatGPT

LoanTube, the UK’s leading digital credit marketplace, has launched a new AI driven loan application experience that lets consumers check real loan offers through a simple natural chat inside ChatGPT. It is the first time a UK credit marketplace has made its full comparison journey available through a conversational interface, marking a step change in how people access borrowing.

The launch is aimed squarely at the millions of individuals who continue to struggle with traditional application journeys. Long forms, opaque terms and unfamiliar financial language remain barriers that deter many from seeking credit altogether. LoanTube’s new system strips away this complexity by guiding users through their options in a clear conversational flow that feels familiar and pressure free.

The LoanTube GPT App, available directly inside ChatGPT delivers personalised loan offers in real time from FCA regulated lenders, with many borrowers already funded through this channel. The service is also available directly from the LoanTube website.

Unlike traditional comparison tools driven by static forms, the AI environment adapts to each individual. It helps users articulate what they need, clarifies financial terms, detects errors and inconsistencies on the fly, and presents options that are transparent and easy to compare.

“This technology is designed for the people who need clarity the most. A significant share of the population feels overwhelmed by credit applications and avoids them entirely” said Gurprit Singh Gujral, Founder and CEO of LoanTube. “A natural conversational flow removes that friction and gives people room to ask questions they might not feel comfortable asking elsewhere. What matters is guidance, not pressure.”

LoanTube has long focused on underserved customers, including those with thin credit files or inconsistent financial histories. The partnership with ChatGPT builds on this mission by offering more accessible explanations, more accurate matching and a calmer route into the credit system.

Aymeric Monod-Gayraud, Co-Founder of LoanTube, added, “The shift towards conversational interfaces will redefine consumer finance. This is the first step, but it is a meaningful one. Real rates, real guidance and a format that meets people where they are. Technology should widen access, not complicate it.”

This announcement marks the start of a wider roadmap in which AI plays a growing role in the company’s mission to improve financial inclusion. By lowering barriers to entry, simplifying decision making and offering a clearer path through the borrowing process, LoanTube aims to help more people move from underserved to funded.