Ways Ecommerce Is Getting More Secure

In a previous article, we discussed the different trends that are forming in the ecommerce industry. The industry is still growing rapidly thanks to the economic boom and the fact that most customers now prefer to shop online. Trends such as voice search and AI-based recommendations are certainly improving the online shopping experience for customers.

UX improvement, however, is not the only focus of the industry. With regulations like GDPR providing better frameworks for online security and privacy, ecommerce sites are also focusing more on security and user privacIny. There are three big changes that are making online shopping more secure than ever in today’s challenging market.

User ID Verification

For ecommerce sites, fraud is one of the biggest risks to mitigate. Identity theft and financial information theft are growing in numbers these days, and most stolen identities are now used to shop for products and services online.

This is where top names like Cognito HQ come in. Cognito is a leading provider of anti-fraud and identity verification solutions. The company has been working with top ecommerce entities in preventing fraud and integrating seamless ID verification.

One of the biggest advantages of Cognito’s system is seamlessness. ID verification from Cognito doesn’t hamper the user experience or the user journey, it protects both the users and the ecommerce sites they are interacting with.

Better Encryption

Encryption is another technology being implemented more thoroughly by the ecommerce industry. SSL encryption is now a standard in all ecommerce sites; customers are actively checking to ensure the SSL certificates of the ecommerce sites they visit are valid.

Sites that don’t implement sufficient SSL encryption are losing customers, creating more pressure for better integration of SSL in general. At the same time, data encryption is now standard. Customer details stored by ecommerce sites are no longer stored in their readable format.

Encrypted data is a lot more difficult to leak. Even when attackers can gain access to the data, reading the information is still difficult due to encryption. A valid encryption key is needed before the data can be deciphered and read.

Threat Detection

As an added layer of security, some ecommerce sites now utilize artificial intelligence (AI) for threat detection. Instead of waiting for attacks to happen and dealing with the aftermath, ecommerce businesses can now anticipate potential attacks before they happen.

AI-based threat detection is advanced enough to identify potential attacks based on known attack vectors. Certain activities, such as attempts to use multiple credit card details under different names, are immediately flagged and monitored.

Monitoring and attack prevention, once again, happens without disrupting the user experience of legitimate customers. When a credit card transaction is blocked, for instance, the flagged user is immediately notified and given the option to verify their identity for security purposes.

These implementations of new technology and security measures are making our ecommerce landscape safer for both ecommerce companies and users. The measures benefit both parties and create an ecosystem suitable for rapid growth. With a more secure ecommerce landscape, expect to see exponential growth in online transaction volume and user happiness levels with online commerce.