There are several different alternative payment methods used in Europe. In this Macropay review, let us look at the most popular APM’s for you to incorporate into your business.
Online retailers in Europe offer a multitude of different alternative payment methods. Staying safe while making transactions online is incredibly important and remaining updated on the most popular methods will help to inform you on the best choices for you and your business.
Popular APMs in Europe
There are numerous local payment method options out there and each country has its own preferences. Therefore, online retailers in Europe need to adapt and offer many kinds of alternative payment methods to their customers if they want to reach as many people as possible.
As an online retailer operating on the continent, you don’t need to offer all of the alternative payment methods out there. However, having access to the widely used APM’s will ensure that your customers are able to make payments and be able to take payment methods also. It is also recommended that you adapt your online business to the country or region of destination or target demographic.
Research shows that the top preferred local payment methods in Europe are e-wallets at 44% of users and is followed by card payments which are used by 42%, and PayPal, which is used by 32%.
Let’s have a look at the preferred payment methods in Europe in 2021.
The Most Popular Methods
The statistics for the most popular methods in Europe in general are:
- Digital wallets – 44%
- Card – 42%
- PayPal – 32%
- Pay on delivery – 11%
- Apple/Google/Samsung Pay – 3%
Furthermore, the popularity of payment methods differs between countries. The most popular local payment methods vary from country to country, which is evidenced below.
| Country | Payment method | % |
| Austria | Invoice | 43% |
| Belgium | Visa/Mastercard | 51% |
| Croatia | Digital wallet | 53% |
| Czech Republic | Bank transfer | 58% |
| Estonia | Bank transfer | 67% |
| France | Visa/Mastercard | 45% |
| Germany | Invoice | 51% |
| Hungary | Cash-on-delivery | 54% |
| Ireland | Digital wallet | 46% |
| Latvia | Visa/Mastercard | 56% |
| Italy | Digital wallet | 51% |
| Lithuania | BankLink | 66% |
| Netherlands | iDeal | 84% |
| Poland | Bank transfer | 52% |
| Portugal | Digital wallet | 62% |
| Romania | Cash-on-delivery | 69% |
| Slovakia | Cash-on-delivery | 72% |
| Slovenia | Cash-on-delivery | 53% |
| Spain | Digital wallet | 57% |
| Switzerland | Visa/Mastercard | 55% |
| UK | Digital wallet | 46% |
Contact Macropay for Expert Advice
yments easily. This also ensures that your business is accessible to as many people as possible. It is always
Europe is incredibly diverse when it comes to the most popular payment methods, and Macropay are experts at evaluating the current trends and practices of online financial security.
Macropay are experts in the world of alternative payment methods. No matter the nature of your business, they can help you select the most efficient and relevant alternative payment methods for customer interest and convenience. They can also offer access to open banking technology! Contact Macropay through support@macropay.net to get started today.
