Transform your Online Tech Website in 3 Simple Steps

Owning a website is a little like owning your own business. There are dozens of different ways business owners can earn an income from a website in 2022 and this EuropeanBusinessMagazine guide will advise on how you can optimise your website’s income.

Websites with a technology niche are all the range. Like aforementioned, there are dozens of ways such website can generate income, some of the most popular ways include:

• Affiliate marketing
• Email marketing
• Google ads 

Regardless of how your website earns its income, we insist that we can help you by offering three simple ways in which you can improve your tech site.

Search Engine Optimisation

If your website would benefit from a greater number of daily visitors (which we are certain it would), then investing in search engine optimization (SEO) could be worthwhile for you. Search engines are the motorways of the internet, and Google is Route 66 or the M1. If you can be successful at ranking your website’s pages high on Google search results, then you are guaranteed to generate a huge number of visitors for your website. There are two ways of generating site visits using Google, the first is organically which we will now briefly explain.

Organic Visitors

Organic visitors are users who enter a website via Google in a natural way – the alternative being from Google ads, which we will explain soon. In order to generate organic visitors, it is important to rank, ideally, in the top three positions on any search term. Over 25% of people click the first result on a Google search with the percentage shrinking the further down you go. Of course, it also depends on how many searches per month the term gets too. Some keywords are more competitive than others and SEO is a highly skilled business. However, it is very possible to learn the basics of SEO yourself, do this and we are sure that you will see positive results. Jean Prince, from the UK affiliate website SlotsHawk.com told us that investing in SEO early-doors proved to be very successful for them, he said:

“As an online gambling affiliate site, our business competes in a very competitive niche with some of the most competitive keywords on the internet.

“We decided to invest in SEO early-on as we world tirelessly to identify some gambling keywords which we still felt we could rank in the top positions for without spending a huge amount of money.

“We targeted keywords surrounding no wagering slots. The UK casino market in particular loves these sorts of bonuses, and we managed to use our team’s SEO expertise to generate hundreds of organic visitors to the page every month.”

The largest tech companies have dozens of employees who work on nothing but SEO. However, even if you are a one man project, you can still get some easy wins when it comes to SEO.

Google Pay Per Click (PPC)

This is a little like cheating. If you want to get first page results on Google quickly, you can use Google Adsense and pay Google to ensure your site is at the top of the list. This can be expensive though. Depending on the keyword, you will pay Google a certain amount for each click your website gets. We recommend experimenting here. Don’t blow your budget on this. Instead, try a small amount on PPC and see if the clicks you receive convert well. PPC is primarily used by affiliate websites. If your website revenue relies on adverts, then PPC is not for you.

Hire and Delegate

If your website is generating a good income and you find that you do not have enough time to expand, then it might be worth the risk of hiring someone to do your job, so that you can free up your own time to work on other aspects. Hiring and delegating can be difficult for some people, especially for those who do not want to risk their profits. However, hiring others and delegating your own work can be a fast way of expanding and making extra revenue.

Delegating is a skill. It might involve teaching a new employee. Alternatively, you could hire a ready-made replacement. With that being said, hiring new people and delegating can help you to spend time on our next step in this list, which involves expanding your empire.

Create and Set up More Websites

Like we stated earlier, we see websites as businesses. If you have created and overseen a successful website which has made revenue for you, then is it possible for you to do the same again and double your income? If your first website is operating on a steady stream of income, then hiring someone else to work on it would allow you the time to start-up some new sites.

Thanks to website builders like WordPress, it has never been easier to build and host a website. If you have the skills, then you should certainly utilise them. You could also do something called ‘flipping’ your website which involves selling it. People do this and then create another site with the aim of doing the same again.

Final Thoughts

We hope you found our steps to transforming your tech website in three simple steps instructive and useful. If you have any thoughts or queries, please do not hesitate to get in touch with us.