The business response to the COVID pandemic has shown a surge in digital creativity. Companies in Europe have opted for digital streamlined processes and productivity to keep their staff and business safe. As a result, working from home has become the new routine for a few months.
And this begs an important question; namely, is it time to reshape the business economy into a remote system? Indeed, the pandemic has proven that most companies can perform remotely without sacrificing on quality and creativity. More importantly, it is likely that with careful strategy and preparation, a post-pandemic remote economy could drive growth in the regions that have been hit by the COVID crisis.
Angel investors live online
Moving to a remote-friendly economy requires a change of processes. For businesses, the first hurdle to tackle focuses on securing remote fundings. The typical investor that sits on the board doesn’t apply to a new economic model where physical interactions are reduced. On the contrary, businesses need to find new and more effective investment strategies that embrace digital growth and technologies. Crowdfunding platforms have been working on the assumption that remote ventures can promote their brands and ideas online. But more and more investing platforms are also creating financial portfolios using cryptocurrency investments as a remote alternative. Crypto-investors can not only support international ventures, but they also don’t need to worry about currency or bank transfers.
Budgeting growth per click
When you move a brand into an online-only environment, footfall changes into clicks. Business growth is then measured in terms of clicks, which is why it’s essential to make the most of each click. In a click-based economy, PPC management is a priority. It is the role of a PPC manager to ensure that a business can receive the most valuable clicks at the lowest possible cost. Budgeting these interactions in terms of expected profit will become the Number One skill in a post-pandemic economy.
Reaching out to customers
Digital growth doesn’t prevent interactions with customers. On the contrary, digital interactions are the driving factor of a remote strategy. The emailing and phone call communication campaign needs to evolve to include personal approaches that put the customers at the heart of your message. Being customer-driven means building a communication strategy that works for customers, such as video calls, Whatsapp texts, or even social media DMs. The bottom line? Talk to people on their preferred remote channel.
Creating team bonds even when you are not with your team
Team building strategies are part of every business growth. However, when you embrace virtual teams, team building methods need to evolve to respond to the new challenges. From collaborative platforms, online chats, and social events, there are a variety of options for companies to explore. As with every business environment, making the team a robust and dynamic asset to growth begins with the development of connections and trust between team members. Whether the workplace is remote or physical, team building is a non-negotiable factor of success.
Is there a future for a remote economy? In a post-pandemic situation where the risk of further pandemic waves is high, it makes sense to pursue digital operations. In the long term, it is hard to tell whether a remote business will be detrimental to the team’s mental health. But, as of now, going remote remains the way forward to keep companies afloat and protect the population.