A trend in 2020, and the early stages of 2021 is that there are a lot of brand-new start-up companies launching. This is fantastic news that we now have a much larger pool of entrepreneurs than before, but it does mean that there may be certain markets that are over-saturated. Here we discuss some things you may want to consider to grow your business.
Networking and Collaborations
Getting the right connections to grow your network is key. Not only will you need the right professionals to help you grow such as accountants, business coaches etc – but it will build your contact sphere. Networking has never been easier, there are lots of digital events out there that you can join. Make sure you not only look out for these in your local area, but as the world of Zoom has taken over – geography knows no bounds. Make sure you nurture these new connections and build strong relationships with them and follow up on every opportunity.
Strong Branding
You need to ensure you have a strong brand, one that prospective customers will be able to relate to. Make sure that your brand speaks to your clients, and also showcases your personality. Simple things, like the colour of your logo – can be symbolic and an incredibly important decision. Take time and care to create a digital shop front that displays who you are and what you do.
A Website that Works for you
Your website is vital to online success. There are online website builders available, but it might be best to invest in a website agency. That way you can ensure that your website is mobile-optimised, and that it is search engine optimised to give it the best chance of being found in major search engines. There is also the opportunity to engage with your customer base on your website via blogs, newsletters etc. You could potentially use a WordPress newsletter plugin – to maximise your email marketing campaigns.
An Effective Social Media Strategy
Social media is becoming increasingly important in the digital age, and something that you can’t leave out as part of your overall strategy. Ensure that you choose the correct channels for your business – and regularly update them. You should also make sure you are making use of the functionality that’s been developed. Streaming on Facebook for example, reaches much more engagement – so make sure to include that in your content calendar. There are also great insights available within these social media channels. They will allow you to optimise your campaigns so you are tailoring your content to your audience, and posting at the correct times of day. Make sure you keep up to date with the latest digital marketing trends via publications such as Social Media Today.
If you are starting a brand-new business and looking to create your digital footprint, then make sure you take these points into consideration to make your mark online.