When your online sales start to slide, it’s time to take action and increase your conversion rate. Whether your sales have dropped due to fewer unique users reaching your website or because they’re dropping out of the sales funnel somewhere along the line, there are a variety of ways to motivate users and boost your sales.
Ad Extensions
If you’re using pay-per-click advertising, ad extensions are a great way to increase visibility and gain more clicks. Available via both Bing and Google’s AdWords, ad extensions simply mean that your ad will be bigger, and users will have more places to click. Studies have shown that ad extensions increase the number of clicks you get, and they don’t usually cost any extra. With the chance to boost sales at no extra cost, ad extensions are a simple way to increase your profits.
Customer Reviews
Reputation and word-of-mouth advertising is still extremely important, even if you conduct your business solely online. Instead of relying on your customers to tell other people about your products or services face-to-face, encourage them to leave customer reviews, feedback and ratings. With a plethora of positive reviews visible online, other users will feel your company is more trustworthy, and are more likely to choose you over a competitor.
Web Design
If your online sales figures have dropped, it may be time to update your website. Web design can have a significant impact on user behaviour, so ensuring your site is fully-functional is vital. Most users will abandon a site if it takes more than a few seconds to load, for example, so it’s essential your site is giving users what they want. With a redesign and relaunch, you can use new web design and features to attract users and retain them.
Streamline Transactions
If your current transaction process if time-consuming, making it faster and easier to use could increase your sales. Take a look at your analytics and see when customers are abandoning their purchase. If it’s during the transaction process, you need to know why. Perhaps you’re not offering enough payment methods? Maybe you’re not advertising your security credentials? Alternatively, the process may simply be too complex for some users to contend with. Streamline transactions and you could see your online sales skyrocket.
Quality Content
Regardless of what products and services you offer, your site should be full of interesting and relevant content. Fresh new copy with inform, educate and motivate readers, and it will also help with your SEO rankings. Furthermore, high-quality content can be shared online, via social media and blog posts, to increase its reach and attract new users.
With a range of options available, there’s no need to let your business suffer due to decreasing online sales. By taking action now, you can enhance your online presence and improve user experience. With more users visiting your site, you can use new features, design and content to increase the time they spend engaging with your brand, and maximise your rate of conversions too.
