Want to ensure that people remember your brand long after they have interacted with it or seen an ad? It sounds like a difficult task to achieve, but you know what? If you can get the basics right, it’s really not so hard, as you will see below.
- Premium Branded Merch
Branded merch is always a great tool to ensure that your brand name sticks in people’s mind, The key is to not only choose merch they will use regularly, such as tote bags or keychains, but to also make them as premium as possible so that people want to be seen with them! For example, Myers Motor Merchandise make stunning leather motorcycle keychains from fine leather, which look amazing, so people will naturally put their keys on them and use them day in day out, which means people will be seeing your logo day in and day out too.
- Create a Catchphrase That’s Impossible to Forget
I bet you have tons of advertising slogans in your head from Nike’s “Just Do It” to L’Oréal’s “Because You’re Worth It.” I bet you know exactly what’s being advertised when you hear them. That’s because they are short, snappy, smart and tell you exactly what you are going to get. If you want your brand to stick in people’s minds, then you need to create a slogan of your own, that covers all of those bases ans embeds itself into your audience’s brains as soon as they hear it. This can take some trial and error, but it is definitely worth putting the effort in.
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Subscribe- Go Old School with Guerilla Marketing (But Make it Modern)
Guerilla marketing doesn’t mean you have to dress in camouflage and hide in bushes (though, who’s stopping you?). It’s all about creativity and boldness. Maybe it’s a pop-up event in an unexpected place, or a giant mural that stops people in their tracks. Whatever it is, make it something people talk about, photograph, and share. It’s street cred for your brand without needing to break the bank. Plus, nothing screams “cool” like an unexpected brand encounter when people are least expecting it.
- Get Personal with Your Customers
Your customers don’t want to feel like just another number on a spreadsheet. Whether you’re a small start-up or a bigger operation, taking the time to get personal can make all the difference. Send handwritten thank-you notes, follow up with personalised emails, or even surprise your loyal customers with something special, like a VIP offer or, yep, a premium branded leather keyring. The trick is to make them feel like you see them. Not in a stalkerish way, though. Keep it light.
- Develop a Brand Personality That People Actually Like
If your brand were a person, who would it be? If your answer is “a corporate robot,” we need to talk. Your brand needs to have a personality that people can relate to, whether it’s cheeky, funny, or full of heart. Engage with people on social media like you’re having a chat at the pub, not delivering a presentation at a board meeting. The more likeable and relatable you are, the more likely people are to remember you—and come back for more.
Here’s to a more memorable brand!
