When you’re trying to promote an online business, you’ll probably rely heavily on things like social media, pay per click ads, and email marketing. Those are all great ways to drive traffic to your site, but there’s still something to be said for face to face interaction. If you’re struggling to break into new markets and your sales are stagnating, you need to try something new. Often, online brands find that they can catch the attention of new customers by setting up a pop-up shop. You can reach a lot of customers on the high street that otherwise wouldn’t have heard of you. It’s also a good way to get an influx of sales from your existing customers because the limited time element of a pop-up shop will drive a lot of business there. If you’re struggling to market your online shop and you think that a pop-up might help, here are some tips to help make it a success.
Consider The Experience
Before you start looking into the finer details of your pop-up, you should consider the experience that you’re trying to convey. It’s not just about selling products, it’s about selling your brand. For example, if you’re a company that sells high end coffee online, you don’t just want to set up a stall that sells bags of coffee. You could set up a full coffee shop where people can sample the products and then buy a bag to take home if they want to. If you think about the experience and the brand that you’re trying to build around your product, you’ll find it a lot easier to come up with good ideas for your pop-up shop.
Designing a shop is a lot more complex than people realize. Getting the decor and the layout of the shop just right is so important and if you don’t have any experience, you’ll probably be out of your depth. But if you go to sites like Design4Retail.com you can find professional retail designers to help you. If you communicate your vision for the pop-up clearly, they will be able to make it a reality and help with the implementation.
Location is everything in retail because if you don’t have enough foot traffic in the area, you’ll struggle to get people in. That’s why you need to find somewhere close to the high street where there is going to be a lot of shoppers. However, you’ve got to strike a balance between location and price because the premium spots are going to be expensive and you might not be able to afford that.
Your main aim is to get new customers in but it’s always good if you can pack the place out with existing customers that already visit the online store. If the pop-up is empty, people aren’t likely to stop and come inside but if it’s packed out, they’ll want to investigate what it’s all about. That’s why you need to do a big marketing push on social media in the weeks leading up to the grand opening.
A pop-up shop could be the key to kick starting sales again. If you follow these tips, it should be a massive success.