InDesign is a software application system from Adobe. The Adobe InDesign desktop publishing application forms part of the Adobe Creative Cloud, sitting alongside Adobe’s other big-name applications; Photoshop and Illustrator. 

Adobe InDesign first arrived on the scene in 1999. At this time, the possibilities offered by desktop publishing were just being discovered by the masses. Fast forward 20 years to the present day and InDesign is an industry favourite, continuing to evolve with the times to meet (and exceed) industry expectations. Designers across the globe use InDesign.

 

How can InDesign Help Your Business?

As a business owner, the chances are that you wear many hats, performing a variety of roles all at the same time. From keeping track of your accounts through to answering customer queries, pitching for new business, to cleaning the company car; business owners are all things to all people. Doing everything yourself is a great way to save money, and is often the only choice available. This means becoming an entrepreneur is a guaranteed way to acquire a whole range of skills that you never knew you needed! The problem is that it is impossible to be an expert at everything. There are some instances where you need to either call in the professionals or learn 

how to do a professional job yourself. An example of this is the design and publishing work that you do for your business. 

 

Due to the vast amount of adverts and marketing materials that people are exposed to, they are very aware of what looks good and what doesn’t. A sub-standard job that doesn’t meet design conventions can be spotted a long way off – and this is not good news! To make your business’ design work stand out for all the right reasons, you need to take a professional approach. Using industry-standard software, such as InDesign for your desktop publishing needs, can help you to achieve a professional-looking finish. However, if you want to learn how to use the software properly, it is best to attend an InDesign Training Course to benefit from being taught by an experienced tutor. Taking a course will help you to get the guidance you need to start using InDesign. It also offers the opportunity to ask questions to increase your understanding and use the software confidently.

 

What can InDesign be used For?

Businesses can use InDesign for both print and digital design tasks. It can be used for many of the design functions required by businesses. Part of InDesign’s appeal comes from the fact that it makes it so much easier to produce more complex documents while maintaining a professional-looking standard. Creating multipage documents and pages that combine different combinations of images and text can seem complicated. However, the layout tools on InDesign make these kinds of projects much easier to tackle.

Use InDesign for Your Business’ Print Needs

Need to design a new letterhead for your business? Using InDesign, you can create and print your new look stationery using the layout tools featured in the software.

This desktop publishing application can also be used for creating brochures, books, and magazines. This makes InDesign a great tool to use for your product catalogues and newsletters. The software can also be used to create print-based marketing materials such as flyers and posters. Once you gain some experience using the app, you will be able to design marketing materials like these pretty quickly. Therefore, whenever you have a new offer coming up, you can head to the computer and create your promotional materials in no time at all.

The capabilities of using InDesign for print, aren’t restricted to promotional materials. You can also put together an impressive-looking business report using the software too.

Using InDesign for Your Business’ Digital Media

If your business is mainly conducted online, then you may not have too much use for printed marketing collateral. InDesign also offers a vast amount of opportunity to create eyecatching pieces of online design. Whether you need an engaging slide show or to pull together an ebook, you should find it much more straightforward with this software.

When using InDesign Creative Cloud, you can sync your account. This enables you to access your work from anywhere using your smartphone or other devices. Along with the handy sync feature, you can also collaborate with others by sharing your work with them in real-time. Allow them the appropriate level of access to your work, and you can happily begin sharing work and commenting on it with each other.