When it comes to going freelance, you may realize that it’s never going to be straight forward. It just doesn’t happen. As much as it may seem nice to set up your own business and work on it all in your own time, you start to see that you have to be very strategic about things. If you want to ensure that you’re able to create a freelance empire that you’re proud of, you’ll find that you need to be able to have a plan, put the work in, and build things up in your own way. However, that can seem very intimidating when you’re just starting out and you have no idea what you want to achieve or what you need to do to make it happen.
So, that’s what we’re going to take a look at today. Yes, building up a freelance business can seem hard work when you’re new – but it’s not impossible. In fact, it can be quite fun, challenging, and enjoyable! But, you will need to know how to put the work in, and exactly what steps you can use to do it. Let’s now take a look at the ways you can build up your budding business.
The very first thing that you’re going to want to do here, is to think about what you want to write about. Choosing a niche can seem difficult, but it can be straightforward. What are you interested in? What experience do you have? What do you know a lot about? These are the questions that can give you your answer!
But then the next step in the game is for you to think about doing your research. If you’re absolutely brand new to freelance, reading different articles or business books could really help you. Spending a little time researching here might give you the confidence to push on with your project.
Now that you’re a little more knowledgeable on what you’re going to do, you need a goal. So work out why you’re going freelance – or what you want to achieve from it. Do you want to make a set amount of money? Do you want to be published in a particular outlet? Think about your overall career goals, and go from there.
Next up, you need to have a plan in place. Sure a goal helps, but it’s only the start. So, from there, you then need to make sure that you have a plan of action to execute too. Create a business plan can seem really formal, but it’s really just an outline of steps that you need to take. So keep that goal in mind, and work backwards. This can give you the steps you need to make this all work.
Now, you then need to have a website for your freelance work too. This is often the ticket to you getting some work. And you can create this for free, or using a simple template. Just make sure that you’re using your writing talents to sell yourself, and that you have space for a portfolio to show off your work.
On the site, you’re also going to want to make sure that you have space for a blog. When it comes to marketing and being able to get the most kind of traction, you’re going to want to think about how you can get visitors to your site and potential clients interested in your business. One of the best ways to do it, is with SEO – and this is why having a blog is helpful. Not only can you then make sure that you are ranking in searches, but you’ve then got content to share too.
The next kind of marketing that you’re going to want to make some room for, is social media. It can be a great way for you to network and find clients. But, don’t feel the pressure to be on every single platform. Instead, make sure that you’re choosing the right channels that will allow you to access your audience, and work on building up engagement on them.
Another key marketing form that you may find useful, is email marketing. Today, email is still one of the number one converting marketing methods – and it doesn’t have to be fancy. You can send out different tidbits to your audience that may seal that freelance writing deal – or educate other writers. But, to do this, you need to make sure that you get set up right from the start.
From here, you then need to make sure that you’re pitching regularly, and you’re comfortable with your pitches too. But don’t worry if you have no idea what you’re doing to start with. Crafting the perfect writer’s pitch can take time. But, practice makes perfect. So you just need to be okay with putting the work in, trying new ways of wording things, being creative with story ideas, and seeing what works best.
Another thing that you might want to consider here, is hiring some help. You may find that you struggle to stay on top of everything yourself – it can be quite hard when things are growing. However, just because you’re freelance, you don’t have to struggle and do everything yourself. Instead, you can look into free job advertising or headhunt online. Sometimes, getting an assistant, hiring a designer, or outsourcing to other freelancers can really help you.
From here, you then also have the option to think about how you’re going to monetize your freelance work. Yes, you may get copywriting projects or article commissions, but you can also look to monetize your blog with affiliate marketing and advertising, or start a new blog to do exactly that. You could even create a digital product that generates income for you too.
And now, you also will want to make sure that you’re always thinking about how you can grow your audience. Do you need to set new targets or try different tactics? Do you need to just keep doing what you’re going and then adjust accordingly? Either way, growth is your aim.
But then, your work isn’t over. Establishing a routine that works is only the start. This is very much how you’re going to find a rhythm and work towards your success, but you also need to be able to keep going. It’s important to consistently keep going through the loop of pitching, marketing, monetizing, and analysing too. You’ll want to make sure that you’re assessing how you’re efforts are doing so that you can keep yourself (and your growth) on track.
To summarise, there’s so much that you can do to grow your freelance business – you really do have a wealth of options. But it really is what you make of it. Yes, you can take each of the steps above and do something special with them, but it’s the being consistent, putting the work in, and being patient that will really make this work for you. So choose the ideas that will help you the most, and see what magic you can make with them. Good luck!