AccuraCast has announced the return of its flagship industry event, Financial Services Marketing 2026, which will take place on Thursday 15 January at Spaces London Liverpool Street, 35 New Broad Street, London EC2M 1NH.
The summit will bring together senior marketing leaders from banking, insurance, fintech and wealth management to explore the future of financial services growth in an era defined by rapid technological change.
The event will run from 09:00 to 12:30 GMT and is reserved exclusively for marketing decision-makers within the financial services sector.
This year’s summit focuses on the six marketing imperatives that financial brands must master in 2026.
These include the responsible application of AI, advances in hyper personalisation, new approaches to building trust, digital execution that goes beyond compliance, keeping the fundamentals of marketing at the core and the development of agile, skilled marketing teams.
Delegates will gain practical insight into how these imperatives influence customer acquisition, brand visibility and long-term performance.
The summit will feature senior leaders from across financial services, including:
- Miranda McLean, CMO, Ecommpay
- Melanie Lazarus, Ecosystem Engagement Director, Open Banking
- Virginie Faucon, Global CMO, AXA Global Healthcare
- Ingrid Sierra, ex CMO, Fancy (Finfare)
- Haley McPherson, Group Marketing Director, Enra Specialist Finance
- Jonathan Bowyer, ex Marketing Director, Lloyds Banking Group
- Farhad Divecha, Group CEO, AccuraCast
- Paul Bennett, Finance CMO, AccuraCast
These speakers will share practical insight, real-world case studies and proven approaches to navigating regulation, customer behaviour and digital transformation in financial services.
Paul Bennett, CMO – Financial Services at AccuraCast, said:
“As we move into 2026, financial services needs a clear and balanced approach to AI. Real value will come from thoughtful execution, responsible adoption and strategies that support long-term growth.”
Financial Services Marketing 2026 builds on the success of previous AccuraCast events that have supported collaboration between global banks, innovative fintech firms and experienced digital specialists.
The 2026 edition will deliver deeper insights, stronger networking opportunities and practical guidance tailored to the challenges facing senior marketers today.
Registration is now open. Attendance is free for qualifying senior professionals, but spaces are strictly limited.
Press and media enquiries: [email protected]
AccuraCast | London, United Kingdom
For bookings and to learn more about the event and secure your place, visit: https://www.accuracast.com/events/financial-services-marketing-2026/
