When it comes to running a successful business online it can be hard to know where to start, especially if this is something that is completely new to you. One of the best ways in which to market your product and services online is to use various different social media platforms to grow an audience of loyal followers. Whilst not all followers will become customers, you will find that the more you grow, the higher your sales are. If you’re struggling to decide which social media platforms are best for your business, here are 7 tips to help you get started:

Work Out Who Your Audience Are And What Platforms They Use Most

The first thing you need to do when deciding which social media platforms are best for your business is deciding who are your target audience is. You need to go into as much detail as you possibly can, thinking about their interests, their likes and dislikes, their shopping habits and where they like to go for dinner. The more detail you go into, the more you will be able to understand what they want. For tips and tricks on creating an avatar, you can visit this site here.

Social Media Channels

Photo by Tim Bennett on Unsplash

 

When it comes to running a successful business online it can be hard to know where to start, especially if this is something that is completely new to you. One of the best ways in which to market your product and services online is to use various different social media platforms to grow an audience of loyal followers. Whilst not all followers will become customers, you will find that the more you grow, the higher your sales are. If you’re struggling to decide which social media platforms are best for your business, here are 7 tips to help you get started:

Work Out Who Your Audience Are And What Platforms They Use Most

The first thing you need to do when deciding which social media platforms are best for your business is deciding who are your target audience is. You need to go into as much detail as you possibly can, thinking about their interests, their likes and dislikes, their shopping habits and where they like to go for dinner. The more detail you go into, the more you will be able to understand what they want. For tips and tricks on creating an avatar, you can visit this site here.

 Think About What Content Your Audience Will Want To See

Once you know who your audience is you can start to think about the content they will want to see. Think about whether they prefer long-form content, whether they want something they can share, whether they need advice or whether they like to tag their friends in posts. Once you have worked this out, you will be able to narrow down which social media platforms are best for which of your target customers.

 

– Think About What You Want To Share

 

Although you will be posting a lot of what your audience wants to see, you also need to consider what you want to share too. Do you want to share your blog posts? Do you want to share your products and services? Will you be posting giveaways and competitions? Will you be sharing other peoples content on your feed? If you figure all of this out before you get started you will have a much better idea of which platforms are the best for you.

 

– Consider How Much Time You Have To Dedicate To Social Media

 

If you don’t have a lot of time to dedicate to social media then the likelihood is you’re not going to be signing up to every single platform. Think about how much time you realistically have and work out how much time you need to dedicate to each account. Once you know this, you’ll be able to prioritise which platforms will be the ones you focus on first. Once things get easier, you may find you can add more into your mix.

 

– What Are Your Goals For Social Media? What Do You Want To Achieve?

 

When deciding which platforms you want to use for your business, you need to think about what your goals are and what you want to achieve from social media. Do you want to increase your sales? Do you want to gain a loyal following? Do you want to build a community? Are you building awareness? Do you want to encourage email sign ups? No matter what your goals are, there will be some platforms that are more geared towards each of your goals. For more information on setting social media goals and using digital marketing as a business, you can visit this site here: http://www.rouge-media.com.

Think About How You’re Going To Create Your Content And If You Can Duplicate It Across Channels

If you’re thinking of using a number of different platforms to grow your following then you may want to consider how you can make your life easier when creating content. Although most platforms require different image sizes, there are lots of different apps and tools that will allow you to create an image for one platform and then allow you to resize it for another. For more information on this, you can visit this site here.

Think About Whether Or Not You Can Hire A Professional To Help You

If you’re struggling to see how you’re going to manage all of the accounts you want to set up, you could consider hiring a professional to do the work for you. There are lots of freelance social media managers out there that will help you create accounts, develop a

plan and schedule your monthly content. Whilst it may not be the most affordable option, it’s definitely best for busy entrepreneurs.

Are you thinking of setting up social media channels for your business? What do you need to think about before you decide which platforms are best? Let me know in the comments section below.