Dyson Ltd., one of the best known engineering companies in the UK, is challenging Tesla Inc. A company famous for making vacuum cleaners decided to manufacture its first electric car in Singapore — the hottest sector for automative market right now, which is also known for having highly skilled workforce.
James Dyson, the billionaire British avid Brexit supporter and inventor of the bagless vacuum cleaner, is already familiar with Asian market, as his company manufactures all of its main products in Asia, while research and development remains in Britain. At this time, Dyson Ltd. employs more than 1 thousand employees in Singapore, while having a UK workforce of almost 5 thousand employees. Sir James Dyson, said its decision reflected the international nature of its business, including its supply chain despite high operating costs.
Interestingly, Dyson’s choice of country is an absolute win for Singapore, as there are no car manufacturing plants there, and the city state is known for being one of the most expensive places in the world to buy an automobile. However, Singapore can be proud of having the world’s second largest container port and a being a manufacturing hub for high technology products, such as Rolls Royce Holdings aircraft engines.Dyson commented on his choice, saying that “The decision of where to make our car is complex, based on supply chains, access to markets, and the availability of the expertise that will help us achieve our ambitions. It is therefore the right place to make high-quality technology loaded machines, and the right place to make our electric vehicle.“ The company continues to be developed by scientists at a site near to its UK headquarters in Wiltshire.The track will also be accommodated at Hullavington Airfield, which employs 400 staff working on the £2bn project alone.The first factory is expected to be completed by 2020, and Dyson Ltd. also has a goal of presenting its first electric car model by 2021.